Food delivery aggregators are passing through a peculiar time: after having gained popularity on the tide of coronavirus lockdown, they’re now turning into a liability to restaurants. The latter are losing up to 30-35% of the cost of each order giving the money to the online market, so delegating the task becomes too expensive. While the costs of aggregators’ services are rising, restaurants get no additional support or advertising from the aggregators.
The customers themselves are not always interested in supporting a specific restaurant if they need just falafel, brownie, or cherry pie. Such offers number in dozens and hundreds, and customers will buy from an incidental location which is the cheapest and the closest. In this way, restaurants lose revenue and traffic while their brand pales in comparison with that of competitors, let alone the brand of the intermediary platform.
The anti-aggregator position is supported by statistics: one out of three restaurant clients aged from 18 to 24 uses a third-party solution if there is no delivery option on the website of a specific restaurant.
The obvious way out, which is gaining popularity with restaurant owners, is to add the delivery functionality to the website or mobile app of the eating establishment. This will be even easier if the website is based on the CMS Drupal or the existing website is transferred to it. The Drupal profile Food Delivery developed by ADCI Solutions combines the functionality of an online store and a delivery service.
Several scenarios are provided for viewing and searching for items. Buyers can add items to the cart with a single click choosing them from special sections on the main page. The website administrator adds items to these sections using the admin panel.
The other scenario suggests viewing the items through the catalog in the left part of the page. The buyers who follow this scenario know what they want and look for specific vegetables, fruit, and spices. The items are sorted by the administrator.
The selected items are sent to the very heart of the online shop – the cart.
At the payment stage, online shops risk losing occasional visitors of the website who have to register in order to pay for their purchases. But what if they don’t want to or are too lazy? The design of our profile takes into account this case – the buttons have captions so that it is clear that payment will be possible after you fill out just two fields. The user data is saved so it’s not necessary to enter it next time the user visits the website.
The user is only three steps away from the purchase. The very first step suggests filling in the delivery address.
Let’s allow the buyer to check all the information before the payment.
And let’s offer several payment methods to minimize incomplete purchases.
The website of an online store is not just a shop-window but also a tool used to build loyal client relationships. Use a slider on the main page to present important information about products, offers, and discounts to the customer and clearly explain the strengths of your service.
Today over one-half of all purchases are made on mobile devices. The well-thought-out design of Drupal CMS makes the design of your online store adaptive by default. To view the list of purchases, open the menu and go to the Shopping Cart.
A restaurant has at least three reasons to launch its own delivery service:
- Reduced dependence on the aggregator and, consequently, revenue increase;
- Full responsibility for the speed of delivery and appearance of the order;
- Stronger relationships with the buyers – remember that acquiring new clients costs more than retaining the existing ones.
We distribute our Drupal profile free of charge. Before downloading and installing the profile try it out in demo mode.
We wish you prosperity and the largest average bills!
