How many content platforms do you know? There are many: LinkedIn, Amazon, Facebook, Medium, Instagram, Twitter, WordPress, personal blogs, Snapchat, TikTok, Pinterest, etc. These platforms are used for different types of content, such as advertising, blog, article, picture, video posts. People's attention is there. Yes, most of these platforms are social media and your business should be there because according to Business 2 Community, 71% of consumers are more likely to buy from a brand they follow on social media. But to provide quality customer experience your business has to have a website. Ecommerce is growing 23% year-over-year, yet 46% of American small businesses do not have a website, according to Disruptive advertising.
A website is just another platform for making sales, gathering new information about potential customers and nurturing leads. This is an additional opportunity to make a profit.
In this article, we will tell you how to promote a website for free to achieve increasing traffic on your website. We will view the next ways of digital promotion:
Search engine optimization (SEO)
Boosting website promotion with social media
And before we start, take into consideration that increasing traffic on a website is not a fast thing. It takes from 3 months to see some noticeable results. Let’s get started.
Search engine optimization is easy to understand. The goal is to get relevant traffic. For that, you need to choose the right keywords and put them in content. Don’t forget that priority №1 is to create value for potential customers, not just give some piece of material with keywords.
Of course, you may put an article devoted to some hot topic on a website, and it may bring you huge traffic, but this article won't be aligned with your main activity. That means you won’t get any profit from the action. That is why you just need to define a certain goal. Do you want to increase traffic or to get leads and profit from the traffic?
You can use services that help in digital promotion. Different websites like Ubersuggest for finding keywords for the topic of the article and LSIgraph for finding latent semantic indexing (LSI) keywords. LSI is another surrounding words people usually use on the given topic.
Guest blogging is about writing an article, post, note, etc. for posting it on the other business platform or influencers’ blog.
Remember the tips:
Find the platform based on the goal what potential customers you want to have, not on how many followers the planform has. Focus on quality not quantity.
Adapt your content to the audience. For that, you may ask the owner of a blog which preferences followers have, what they like more and with what information they engage more often.
And the most important thing about guest blogging. The content you’re giving on guest blogging should be as qualitative as content on your own website. Now search engines are smart, and if the content is poorly written, it won’t be counted. Provide only valuable information and if somebody wants to post their guest post on your page, require the same quality from them.
Boost website promotion with social media
Social media platforms are invented not only for creative stuff and communication but also for helping to get know about happening outside social media. This is funny to read.
But at present most consumers' attention in social media. And for business which understands this, it’s a great opportunity to lead the customer's attention to a website. Post the information about your new products, about news and upcoming events, put value in posts. Address to your website, so your followers could also see your business on a web page. Learn how to promote your content on social media.
Make an email marketing plan
It seems like many businesses think that email marketing is not effective anymore but this is not true. Email marketing brings profit, you should just build the right plan.
How to do it? For clarification, we describe a simple example of an email marketing plan. The first step in planning is to identify email marketing goals, then specify the desired audience and make up tactics to getting their emails. Then choose email marketing tools and create a sending plan. Format the content and send it. It is that simple.
Campaign Monitor says that for every $1 spent on email marketing $44 is made in return. And that is not surprising because 73% of millennials identify email as their preferred means of business communication, according to WordStream.
Email marketing is still alive and must be used for achieving such goals as increasing the website traffic, gathering leads, gain profit, etc.
It’s kind of guest blogging but if in guest blogging you give information for free and wait for the output, here you exchange some value with each other. You may think over some activity with another related business to make an awareness among another type of consumer.
For example, you are the owner of a cafe and book clubs are popular in your city. You may contact a leader of this club and suggest to run these clubs for two hours a week in your cafe. The lease of the venue will be for free and you may give some additional free perks.If other things are necessary they should be paid for. This is just an example and if you make it, you will gain more awareness of your business (people like to share information on the net) and you will gain new customers. Write about partnerships in advance on your website, promote on social media and speak about it after. And then make a new one!
Also, an additional example to think of. You may organize an influencer’s talk. In other words, invite a blogger with many followers who can be interested in your business. Talk with this influencer, document it in different ways (video, audio, written form) and post, post, post. This is how you gain traffic and relevant leads. Many others may want to go to you for getting their piece of PR talk. That means you gain more advantages.
A piece of advice for those who don’t know how to promote business through digital marketing by providing the content on platforms that business has, you don’t need to invent digital marketing promotion ideas. You need to document what you do. Every business has many things uncovered which should be told. For example, you may share the experience in delivery (how to organize it, how the process goes, what shouldn’t be forgotten, etc.) - and this is only one part of the activities you may have! Don’t be shy and tell the world what you do.
If you have any questions, contact us. We create, design and optimize websites for your business.
Tell us what you think about the article on Twitter @ADCISolutions