Increase conversion with a Drupal PWA

Do you have a Drupal website and you need to boost users’ engagement? 
Consider developing a PWA - progressive web application. 
It’s like a mobile app but better.

What is a PWA - progressive web application?

PWA that stands for Progressive web application seems to be mocking “real” hard-rock mobile applications and websites. Look:

  • according to Wikipedia, PWA “can appear to the user like traditional applications or native mobile applications” - yes, you can still use it in your browser
  • it is accessible through URLs and through an icon on a mobile
  • it is discoverable in search engines 

PWA is not a typical website.

It’s better. PWA combines features of websites and mobile apps, and provides us with a unique set of functionality.

How PWA can grow conversion and retention rates?

Drupal PWA can be an alternative for a mobile app and it can boost your website’s statistics. But first, let’s learn more about its features.

Technically, mobile applications and PWAs have much in common:

  • offline mode
  • push notifications
  • friendly adaptable design for mobile devices
  • an icon on a screen and quick access from the menu
  • the possibility to show notifications on this icon
  • PWAs can be uploaded to app stores

But their specifics make a huge difference:

  • PWAs can be installed right away - you just push “Install” and the next moment you see an icon on your desktop or mobile screen.
  • A big number of users disappear between first visiting a website and then searching for its mobile app in app stores, downloading it - you know, it’s tedious tough stuff. The chances are that website visitors are more keen on installing PWAs than mobile apps.
  • PWA development is cheaper than native apps development, so consider a progressive web app with React or something reusable to that extent at least.
  • PWA can do self-updates. They can update themselves automatically, apps stay fresh. Is this the real life at all?!
  • PWAs are safe. These apps are served through HTTPS, so unauthorized users can’t access their content.
  • PWA increases page speed.
PWA possibilities
With PWA, you can add an icon of your website to a mobile screen and see if there are new notifications

You can get a Drupal PWA developed fast

Look, you don’t have to wait long for your PWA.

How PWA is developed?

  1. We write the web app manifest (manifest.json). 
  2. You can add the website’s icon to a desktop or mobile screen now.

    Awesome! Your website’s users already can add your app to the screen and use your app more often
    Next - we can upgrade our PWA.
  3. Add push notifications to make people use your app more
  4. Add the offline mode: a customized web page that appears to users when they don’t have internet
  5. Integrate your PWA with a mobile phone more tightly to get access to the functionality that the mobile app has: USB, microphone, photo camera, SMS, fullscreen. It’s a perfect solution for those who don’t want to invest in a mobile application but need their features.
The process of PWA development

How does PWA look like?

PWA looks like an icon on your mobile or desktop.

  1. You go to some website, push the “Install button” in the URL field.
  2. Next moment, you have an icon on your desktop or mobile. 
Desktop PWA
Installing PWA on desktop
A PWA icon on desktop
A PWA icon on desktop
PWA on mobile
Adding PWA on a mobile home screen

PWA in figures

Still on the fence? Here are some statistics that the PWA concept works.

  1. According to The Comscore Mobile App report 2018, 50% + of the USA smartphone users download 0 - zero - no apps within a month. The reason is that users don’t fancy visiting app stores, searching, and installing applications. 
  2. According to Statista, in 2019 the average cost to acquire an app user was 3.52 U.S. dollars.
  3. The overall practice is that web user acquisition is 10 times cheaper than native apps.
  4. Real-life example: Trivago users engagement has increased by 150% after implementing PWA, says Think with Google.
  5. One more real-life example from PWA Stats: the UK brand “George” got a 31% conversion growth.

Your success story should be next!

PWA statistics

Progressive web app checklist - do you need it or not?

Are any of these points relevant to you?

  1. Your conversion is going down or you need to increase it.
  2. The users’ retention rate is going down or you need to increase it.
  3. You have a small number of returning users.
  4. Your bounce rate is too high.
  5. You need more sessions and pageviews to reach your targets.
  6. A mobile application is too expensive for you.

If any of these statements are true for you - let’s talk business and find room for improvement.

Progressive web app checklist

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